The coaching industry is growing by leaps and bounds. While this is AWESOME that coaching is becoming more mainstream, what that means for coaches is this:


You simply must. If you’re serious about getting your business going and actually make a LIVING doing it, there are some key, foundational things that need to happen. And if you landed on this page, chances are you’re a serious go-getter. When you put your heart and soul into something you KICK some serious ASS.

But, maybe you’ve been running your business by throwing stuff at the wall and hoping it sticks.

Or, you spend all your time “working”, but really you’re just looking at other coaches websites, (and feeling like shit), spending waaaay too much time on Facebook, or writing blog posts that no one reads.

Sound familiar? I totally get it.

We’ll rock out the most important things you need to do to get that baby off the ground so you can stop spinning your wheels and


Typically, I work with coaches on 3, very important things:

narrow your niche.

Narrow down your target market and get clear on what exactly it is that you do for clients. WHO are the people you help? If you’re creating an online coaching business, you need to hone in on your people to be able to speak their language to be able to attract and market to them. Also, what is the thing your clients NEED you for? I cannot emphasize enough how important this is. You sell life coaching? Not enough. I’ll help you figure out the WHAT, the WHO and HOW to articulate what you do.

building your email list.

One of the most important parts of building your coaching business is building your email list and how to use it. There are lots of strategies here- I’ll help you pick the ones that are hell yeses for you.

getting those clients!

What? You say you have no clients? Trust me, you’re not the only new-ish life coach that has this problem. Luckily, I have tools to help you get them.

The above list is common, but if you’re past all that, we can also work on:

Your Website

Your “about me” and services page are the two most clicked on and important pages on your site. What you say on there matters to your business. A lot.

Market Research

You may have this AMAZING idea for a program.

But, have you asked “your people” about it?

Your Opt-In

Do you need one? And if so, what should it be? Simmer down now, 

I’ll help you.

How the Hell to Market

Not many of us went to the school of internet marketing. Don’t worry, it’s not sleazy, I’ll show you how.

Isabel Foxen Duke

Within six weeks of working with Andrea, I launched my first teleclass, where I pulled in nearly $1,000 (for less than a day’s work), booked four new coaching clients, quit my job, and am about to launch three extensive online programs where I get to do what I love.

Let’s get it on…

The Jumpstart Session – $675

checkmark90-minute session via phone or Skype

checkmarkRecording of call within 24 hours along with my notes

checkmarkOne week of email support

checkmarkPre-work done by you so I can spend time digging into your business and/or what you want to accomplish in your business before we actually meet

checkmarkYou can also use this session to “pick my brain” about the coach business or book publishing


Apply Now


At this time I am only doing Jumpstart sessions with new clients. If you are a former client and would like consulting on your coaching business longer term, please contact me.

Also, if you are a coach who is struggling with visibility and putting yourself out there, I encourage you to look into The Daring Way™ work I do privately with women. I’ve taken several life coaches through this program and it has helped them step into their boldness and the leadership they need in order to see the success they want.

Carrie Stack, M.E.D.

Salem, MA

Working individually with Andrea has been absolutely amazing. As a trainer and coach myself, I am not easily impressed- but I can’t say enough about how dialed in is she and how that serves as an incredible catalyst for individual insight, movement, and clarity.

If you are considering it, do it.

If you aren’t considering it, you may want to.

Life is happening right now, and too many of us are sitting on big things we need to unleash. Not just for ourselves, but for the world. Andrea could be what helps you get there- and, on behalf of the world, we are (desperately) begging you to unleash it!

Liz Theresa

Online Business Expert & Web Developer

I actually ran my business for a few years before I admitted I needed some help. Investing in coaching with Andrea was easily one of the best decisions I could have ever made. I see so much in her – an expert, an advocate, and a friend. She’s masterful when it comes to marketing and, whether she knew she did it or not, investing in her support also allowed me to feel comfortable investing more in my own business. (And of course the more you put in, the more you get back!) She also kept me accountable to following through with all those little ideas you get in the middle of the night or right when you get out of the shower – those things don’t need to stay ideas. They can become a reality! And those little ideas are oftentimes fast-tracks to achieving your bigger goals even faster. For me, I really wanted to create a digital product. Lo’ and behold – here I am now, just about ready to launch it along with a million other things. My business is on FIRE and it’s no coincidence. Andrea, I can’t thank you enough.

Allison Berlin

Happy Healthy Here

I came to Andrea with a dream to start my own health coaching business, confusion on how to get started and loads of fear around failure. I didn’t want to spend months and definitely not years putting all the pieces together or trying to figure everything out on my own.

After just a few sessions I have more clarity around my business and the steps I must take to be successful. I’ve gained more confidence to step into my power and out of my own way. I know my gremlin intimately and how to handle her sneaky ways! I no longer live in fear about my life or business.
My favorite part about working with Andrea is her energy and love of her work. Her creativity helps me think with big ideas and how to execute them. I feel genuinely supported with a fantastic coach and mentor and also armed with specific tools to succeed in life and my business. I also love Andrea’s enthusiasm and honesty! She doesn’t let me hide. She once told me I was making a bullshit excuse and I shouldn’t play small. That’s exactly what I needed, a good kick in the ass. I learned it’s only me stopping me and that’s something I can fix!

I’m finally ready to launch my business with confidence. I have created and will soon be rolling out my first holistic health program. I am developing (and selling out!) healing yoga programs and I have two clients ready to start my one-on-one programs. Thank you, Andrea!


Do you only work with life coaches?

I work with life coaches and health coaches. Unfortunately, I do not work with people wanting to create a business coaching practice.

I see a lot of promises on teaching how to create a 6-figure business in the first 6-12 months of coaching. Will you teach me this?

There is no shortage of people that will teach you their “formula” for making quick money online. In my personal and professional opinion, there is NO formula, and the coaching industry is like any other industry – your business will grow over time and you get out of it what you put into it. I will teach you the key elements of what it takes to GROW your life coaching business, but I will not teach you a “formula”.

What if I don't have a website yet?

I suggest the single jumpstart session. You’ll learn exactly what you need to have your website created, plus we’ll talk about your opt-in. You can go and take however much time to get this done, then if you choose to, you can come back for a longer-term package.

What if I have no coach training?

At this time I do not work with coaches that have no training (therapists or other helping profession credentials are just fine). What I have found is that this becomes a confidence issue. In my experience working with many coaches, the coaches that are trained spend WAY less time (if any) questioning their coaching skills, therefore we can focus on the business aspect. If you’re currently in coach training, we can absolutely work together.

Case Studies

what we worked on

I helped Jamie create a catchy tagline as well as an “elevator pitch” in order to clarify to her and others who she worked with, on what, and what the outcomes were for her clients. We created a business model and plan that supported her and made sense to her financial goals and incorporated what she had already created in her business. For her paid program, we methodically created her free content in order to drum up interest and buzz for it, which ended up attracting over 2,000 women, with over 50% being brand new followers. I helped Jamie create a beautiful sales page for her program, as well as helped her create a schedule for all of her promotional emails and blog posts for its promotion.


After closing registration on her program, Jamie earned over 15K in revenue and exceeded her goals for how many women she aimed to get signed up. She walked away with a plan of action for the next year in terms of 1:1 clients, an automated program, and to run her signature program again the following year. And breathing easy!

You can see more of Jamie’s business at

Isabel came to work with me as a new coach still working her part-time corporate gig. She wanted to be completely self employed and support herself in NYC, grow her email list, get more clients, grow her brand, and spread her message. Having just started, she had one paying client and wanted more.

what we worked on

Isabel LOVED writing candid posts for publications as well as her own blog, and we noticed it was working very well in building her list. She kept writing and her articles were picked up by The Huffington Post, xoJane, and Thought Catalog, as well as a personal endorsement from Ricki Lake. As her list grew, the consultations came in and I helped Isabel clarify EXACTLY who her ideal client was and what she loved/was best at coaching. We worked on getting rid of the things she didn’t want to do in her business, but felt she had to.This freed up time and energy for her to focus on her writing. I also helped her tweak some things on her website, specifically her home page in order to capture emails and get consultations from people that might be interested in working 1:1 with her.


Isabel, I have to say, worked her ass off. While working together she took the plunge and quit her part-time corporate job and starting working on her coaching business full time. After four months of coach mentoring together, she proudly told me she had 20 clients (!!) and had to start a waiting list. Months later, her practice is still full and after 14 months in her business, her list has grown to 5,000.

You can see more of Isabel’s coaching business at


Ana Neff

When I first heard of Andrea mentioned at my coach training program, I thought, ‘I HAVE to meet this woman someday!’ I knew anyone with a business name like hers speaks my same language;) When I heard she was open to mentoring coaches in their business, I jumped at the chance, and I am so glad I did!Before working with Andrea, I had received a lot of marketing education and was in a wonderful Mastermind group, but I was lacking the one-on-one direction I needed as my business grew. I was wasting tons of time, energy, and hard-earned money in analysis paralysis. I couldn’t make decisions about where to go next in my business, how exactly to do my next launch…even what to change my business name to.I was not happy with my branding at the time. Everyone loved it but me. There was something missing: ME! I felt it appeared I was being authentic, but there was a part of me missing in my writing, in who I was BEING in my business.Andrea kicked my ass into authenticity.I changed my business name to one that made my heart sing, I revamped my products to be more like ME, and I allowed my true voice to come through in my writing more than I had ever done before.And guess what? I launched my product a second time and got 30% more signups, I feel GOOD about my branding and feel it truly represents me and what I want to bring to the world, I get amazing feedback about my articles and posts, and I learned how to do many things in my business more easily, without the struggle, without that analysis paralysis. There’s more, but let me also say all this was just in a few sessions. Andrea doesn’t beat around the bush – she is direct and simultaneously funny and compassionate. She makes me laugh and kicks my business into high gear. I am SO glad I met her and had the opportunity to work with her – it was so worth it!

Abby Howard

Before I started working with Andrea I felt clueless about how to reach potential clients and run a strong coaching business. I wanted to work with someone who was highly successful, but also stayed true to who they are and boldly served their clients from a place of compassion, courage, and confidence. Andrea is exactly this person! She’s smart, fun, brings her A-game and has so much great insight to share to help you take your coaching business to the next level. I got so much done while working with Andrea that I wouldn’t have otherwise been able to do in such a short amount of time. I launched a new website with great copy, created an opt-in gift, got 3 new clients, hosted my first ever teleseminar, added over 100 new people to my list, and have also increased my confidence as a coach and business owner! Working with Andrea was such a gift because not only was I able to build my business I also had a ton of fun in the process! Hire Andrea you’ll be so glad you did!

Julie Houghton

I came to Andrea confused about where to put my energy in my brand new coaching business, not sure how I would get clients, and with loads of questions such as how to put together the paperwork for new clients, how to manage my workday (with 2 toddlers!), how to grow my email list, and even what to put into my website copy. Andrea and I worked through all of that and more. I loved how honest she was with me about the growth of her own business, what it took and exactly how she did it. There were no secrets with her!

Within a few months I surpassed my goals and booked 5 clients and even made the decision to raise my rates! I’m so glad I invested the time, energy, and money in working with Andrea to help me get my coaching business off the ground!

Kimberly Herrick Townson

Caton, NY

Do not hire Andrea if you don’t mean business about your business, because she does! In just a few sessions Andrea helped me take the purpose-driven, dream business that existed only in my head and turned it into a reality. It wasn’t the insightful web tips or marketing advice she rocks out during sessions that changed me forever (though those were awesome too), it was her fierce wisdom and ability to rock the story I had told myself for years. Questions out of nowhere like, “So what?” and “What if it just wasn’t a big deal?” and “Says who?” stopped me in my tracks. Statements like “I call bullshit” and “I’m going to challenge you on that” rocked me. When I said I had to have my act together before I could help other people get their act together she respectfully listened and then just as respectfully said, “Why?” BAM! Are you kidding me?! Hello new truth!! It wasn’t what she did for my business that helped my business, it’s what she did for me that helped my business. She cracked open the dark story that I had been unknowingly telling myself and let the light of possibility blast through. She’s kind but fierce. Hire her. Then get ready to surprise yourself.

Shawna Campbell

On Purpose Life Coach
Edmonton, Canada

When I came to Andrea I was thrilled with the coaching aspect of my business, but my message, website and business model lacked the clarity and effectiveness that I desired. I felt overwhelmed and did not where to start. After three months of coaching with Andrea I now have a plan that makes sense and she even helped me come up with an idea to create quick cash flow to be able to pay for my website redesign and rebrand! I feel excited about my business and am now fully confident and prepared to grow it to the next level. Thanks Andrea!

Kristin Mattison

Kristin Mattison Coaching

I have been following Andrea for a few years and have watched the progression of her business. The way she has marketed herself and grown her business really resonated with me. I was dying to find out what her secrets were and how she operated as a coach and within her business. The Coach Mentoring program offered me the perfect opportunity to get inside her head. We worked on brainstorming my ideal client together, and she also gave me some great feedback on my website. I loved working with Andrea because it was fun! We did a lot of laughing, but she is also completely honest and called me on my B.S. when I needed it. She was also very open to answering any question I had about how she operates her business. I have pages of notes from speaking with her that I routinely go over because she had so many good ideas, some that I have implemented, and some that I will implement in the future. More than anything, Andrea helped me to recognize that I have what it takes within myself to operate a successful business.

Laurie Wallin

I was a new coach, wondering what I should focus on for the most benefit to my clients, and that would use my skills and experience most. Andrea helped me build a team of coaches and find mentors for my speaking and writing – the two areas I feel most strongly about in my field. Ultimately, it led me to get my book proposal started as well. My favorite part about Andrea is her in-your-face way she had me tackle my gremlins. Her courage has helped me more quickly hear and squash the voice of my own gremlin and help my clients do it too. As well as being attuned to the negative voices in my head. Once I could parse those out, it was easier to find direction for my coaching and work with families.

Jessica Funk

Bayport, NY

Without you I wouldn’t have known where to start. I had the passion, but no direction.